What is different between promotional SMS and Transactional SMS! Guidelines points justify each one important by SnippetBucket Technologies Services.


Promotional SMS

  • Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.
  • Promotional messages are only delivered to non-DND numbers and opt-in numbers*
  • Promotional SMS can be sent only between 9am and 9pm
  • Promotional SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator

Transactional SMS

  • Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended for marketing.
  • Transactional messages are delivered to all recipients, irrespective of their Do-Not-Disturb (DND) status
  • Transactional SMS are delivered 24×7 with no time restriction
  • Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It should correspond with your business or product name.

Account Setup for Promotional SMS and/or Transactional SMS

On signing up with “SnippetBucket SMS Packages”, you will be configured a promotional account for sending bulk SMS by default.SnippetBucket automatically ensures you comply with TRAI regulations and scrubs DND-registered numbers from your recipient list while sending a promotional bulk SMS campaign. You will not be charged any SMS credits for these numbers.

If you would like to send transactional SMS such as OTPs, SMS alerts & order confirmations to your customers, contact your account manager or email us at info@snippetbucket.com – we’ll guide you through the free account conversion process. Please note that transactional SMS can only be sent to your registered customer base.

We can configure both promotional and transactional accounts to meet your business needs. Depending on the message content being sent and user consent, you can choose either the promotional account or the transactional one.

Happy Endless Texting Marketing & Business Transactions!

To get SMS packages and ERP Integration or Any software integration contact us info@snippebucket.com or call:+91-8511153398